Enter Animations 0 Report post Posted April 10, 2010 I was NOT aware that there was a boycott on this drink. No less, it was boycotted by the LGBT (The Gay Society, or whatever.) Apparently the Drink is majorly sponsored by "Mike Savage", a conservative Radio Talk-show Host, who is, apparently, homophobic and racist. Now let me just say, I am pro-marriage, Gays and Lesbians have every right to it. But really? Their gonna stir the broth with this? I would understand if the guy was openly saying that gays are the worst kind of people and they should all go die, something horribly outlandish, but really? Over something so trivial, the San Fransisco (I could just LOL at the irony) Mayor refunded the $25,000.00 donation made to his campaign by the Rockstar company. I read only a small article and heard from friends about this, if I am misinformed, please feel free to correct me. :) Your thoughts, opinions? Share this post Link to post Share on other sites
FranklinX 37 Report post Posted April 10, 2010 I don't their boycott will make a major impact. It's just an energy drink. It's not like it is Coke or Pepsi. I don't see this going anywhere. Share this post Link to post Share on other sites
Arkbennett 16 Report post Posted April 10, 2010 Well. I don't know... Seems a little over the top just because of Mike's opinions. I mean, hypothetically, say the gays do make some type of financial impact on Rock star, by the time Rock Star fluctuates, people may lose jobs. Sum it up, Gays shouldn't boycott, Savage shouldn't sponsor. Simple solution. Share this post Link to post Share on other sites
Enter Animations 0 Report post Posted April 10, 2010 That's a pretty good solution, Arkbennett, but there are some underlying variables that come into play when this kind of thing happens. "How much will we lose if Mike stops sponsoring us?" "How much will we lose if the gays stop drinking us?" "How will we be effected by the negative PR generated from the boycott?" You know, technically, "Christal" champagne has a boycott on it, made by Jay-Z and the Black community. In no way has it been effected by this boycott. Lot's of black men and women still drink it. I have a feeling these two boycotts will not have any effect on the companies. Share this post Link to post Share on other sites
Arkbennett 16 Report post Posted April 10, 2010 Yes, from a business perspective that would be how Rock Star would look at it. And that is the much more realistic approach, I was just looking at it from more of a ethical approach I suppose. But I agree the boycott will do nothing. Share this post Link to post Share on other sites
Enter Animations 0 Report post Posted April 10, 2010 I think a PSA or some other kind of public awareness broadcast would've been more effective if the LGBT wanted to lower sales. Share this post Link to post Share on other sites
