^ First of all, I really support and endorse piracy. I'm running Windows 8.1 on my desktop that I torrented from my laptop. And like a few have said, 8.1 is a better version of windows 7, and it's especially great because they increased the performance. People think it's illegal to this but... actually, not really, not from my point of view :P And I have a law degree (although I'm not from the US). In fact, the $200 your complaining about probably has piracy considerations factored in. I can see where the 8-complainers are coming from however; you just gotta get used to things and up-skill on your tech knowledge.
Anyway, talking about company ethics. Google and Apple are probably a lot worse than Windows. I'm not saying I disagree with you about Windows as a company, although they made some smart albeit anti-competitive moves in the early days. But if we're saying f*** you Windows, then who do we support? I think Microsoft are starting to do some goods things and starting to listen to their customers unlike when they had an outright monopoly.
I mean sure there's some ethical issues, but then I remind myself I'd be a hypocrite if I cared about that over that much worse things going on in the world... like the casualties of all these dirty invasive troops and their imaginary enemies. You gotta prioritize, then you gotta download uTorrent.